Similar to the start of all great food magazines, I had to research what my target audience is. As I quickly learned, there are few websites with facts about food magazine sales and food magazine target audiences, but I did manage to find a few that helped. Here’s what I learned:
- women are more likely to consume food related media
- the average age demographic is between 18-49, with the most frequent viewings coming from age 43
- Food Network Magazine reaches approximately 12.7 million readers
- successful magazines are more than just a magazine, they offer valuable information and act as a recipe source
- most of the adults who read food magazines are college educated professionals
- there has been a trend viewing food magazines as statement piece for tables
As I was researching, I also noticed that other food magazines such as Sift, Cooking Light, Food Network, and Food and Wine offer both in store sales and subscriptions to reach the largest amount of people. Due to this, I plan on doing the same for my magazine. In the process I also found a new inspiration, Sift Magazine. I was immediately drawn the the magazine cover and hope to be able to emulate the same feel through my magazine.
Love,
Liz
Magazines Archives. (n.d.). Retrieved March 12, 2017, from https://www.fastcocreate.com/3045830/beautiful-new-foodie-mag-sift-is-actually-brand-content-for-the-hardcore-baker
Magazines Archives. (n.d.). Retrieved March 12, 2017, from
http://brandongaille.com/40-captivating-food-network-demographics/
Magazines Archives. (n.d.). Retrieved March 12, 2017, from
http://blog.kingarthurflour.com/2016/08/31/fall-love-sift-magazine/
Magazines Archives. (n.d.). Retrieved March 12, 2017, from
http://foodandtravel.com/assets/img/content/general/Media_information_for_web.pdf
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